About Us:

SelfDecode is a well-funded biotech startup in the personalized health space. We build software to help interpret peoples’ genetics, lab tests, and symptoms in order to give personalized health recommendations. Our primary goal is to give people the tools they need to live healthier and better life.

  • We are a flat organization and prioritize efficiency.
  • We work as a team and every input and suggestion is taken into account, no matter who it comes from.
  • We thrive on open communication and dedication.
  • We are a meritocracy and people who show good abilities or skills can move up in the organization fast, get raises, etc…
  • We expect people to work full-time without side gigs.
  • We expect the applicant to have a long-term relationship with our company.
  • We expect employees to be proactive and autonomous.
  • We do not micromanage.
  • Dishonesty is not tolerated at all, and we thrive on trust.
  • When you're working, we expect you to work.
  • We emphasize skills & abilities rather than formal education.

Job Description:

We are looking for a seasoned & well-rounded digital marketing professional to take a lead role in the Marketing Team at SelfDecode. The ideal candidate has proven experience with executing successful digital marketing strategies and business development. The ideal candidate also has extensive experience with paid ads and media buying.

This is a very hands-on role where you will be expected to work with a team of 5 in marketing. A leadership role will only be assumed once it's clear that the individual has better marketing judgment than the people they are leading.

If you are used to working for a big corporation and spend most of your day strategizing, then it's probably not the role for you.

If you are used to working for companies with 20% growth YoY, then it's probably not a good fit. We are looking for someone who can drive a minimum 100% YoY revenue growth in our consumer business, as well as help out with our B2B business.

The role is:

  • Full time.
  • Fully Remote.
  • No agencies.
  • Competitive salary; Will be in accordance with skill, abilities, and experience, and can vary widely. Includes an equity package.


  • Develop, implement, and oversee a long-term, comprehensive marketing plan & strategy to increase brand awareness, reach, and sales.
  • Set short and long-term goals for marketing teams that drive the success of the overall marketing strategy.
  • Set and review the marketing budget for each quarter, making adjustments based on analytics and feedback.
  • Build relationships with media, clientele, and potential investors through creative PR strategies and campaigns.
  • Work in tandem with the CEO to develop a vision for company growth.
  • Communicate consistently with individual members of marketing teams to ensure the smooth operation of all projects.
  • Motivate marketing team to perform at a high level
  • Set KPIs for the marketing team and ensure they hit their targets.
  • Identify challenges and opportunities for growth and reprioritize resources and strategies accordingly.

Required Skills & Experience: 

  • Experience working in a high growth startup
  • Experience & background in the health/wellness or biotech industry
  • A history of proven success
  • Strong background in digital and growth marketing
  • Strong critical thinking skills and creativity
  • Minimum 7 years of successful experience in a marketing leadership role. Proven, data-driven success in such roles.
  • Superior internal and external communication skills.
  • Ability to delegate, effectively project manage, and interact with team members.
  • Demonstrable skills in paid advertising, copywriting, email marketing, automation, and analytics.
  • Working knowledge of Google Analytics, Tag Manager, Google Data Studio, Facebook remarketing, SEMrush, etc.
  • Logical and methodical approach to problem-solving.
  • Proven experience designing and implementing large-scale marketing campaigns with an ability to adapt based on analysis.
  • Previous remote work experience
  • Experience in B2B and B2C business models

The assessment should be completed within 3 days of applying. 


If you have any questions, you can email us at recruiting@selfdecode.com

Note: please complete the application and pre-screening within one week of starting.